I’m sure you’ve probably heard the term, “the money is in the list”. This is partially true. When it comes to frontend sales, you can either generate a lead, or lead someone straight to your sales letter page. There’s nothing wrong with either one on the frontend, but when it comes to backend marketing… email marketing is a must.

80% of your total business revenue will come from sales from existing customers. Also, legendary offline marketers and direct mail marketers have found that if you do a combination of email marketing along with direct mail marketing to your backend customers… you will see a dramatic boost in response from your email marketing efforts.

In today’s lesson, I want to share with you some email marketing tips that you can use to boost your sales and start making money simply and easily. Email marketing is integral in any kind of business – even if you own a blog or an article directory. You need to find a way to get repeat visitors to your site, so that you can boost your traffic, sales, and customer relationship. Here’s the first email marketing strategy I want to share:

1) Sign up for an autoresponder

An email autoresponder is simply a program that automatically sends out timely emails to the people who subscribed to your mailing list. Many people will agree (and disagree) with me on this but… a company called “Aweber” is very easy and friendly to use. And the prices are good too.

This is just one of the many ways that you can put your marketing on autopilot, so that you can enjoy doing things that you really want to do. All you have to do is populate it with helpful emails – spaced around 3 days a part. Some marketers abuse this notion by emailing you twice a day with nothing but a sales pitch. This is something that disgusts me, and I unsubscribe from people like this all the time.

Make sure you never spam people like this. They don’t like it, and you won’t get sales if you’re a pest. Here’s another email marketing strategy you can use:

2) Build a list from scratch

Never buy or rent an email list. Focus on driving original traffic to your site, and gaining real subscribers who are interested in what you have to offer. This isn’t like offline direct mail marketing where you can go down to the library and get a book called the “SRDS”, and then purchase targeted leads there. No.

Instead, buying email lists are a recipe for disaster. Make sure you’re building your list from the ground up. A list like this is the best way to get sales from your marketing efforts. Use “opt-in” list building, and leave paid email lists alone. You will save a lot of time and money by doing so.

Take these 2 email marketing tips and use them in your business today. You can earn a lot of sales from these tips, and you will be more efficient with your email marketing activities.

People often ask and pundits often debate the question: “Are we in a bull market that has just had a correction, or are we seeing the beginning of a new bear market?” People seem to debate such questions endlessly in the media and on Internet forums. Trying to predict the market is fun and can sometimes be satisfying to the ego. It is enjoyable to talk about such things at gatherings or around the water cooler. It gives a person a chance to look bright or knowledgeable. We all like to seem intelligent.

However, it is not intelligent for a trader to indulge in such activities. In fact, it is a big mistake for a serious trader to do so. Why? It entices the trader to develop a market bias. That is not all that it does. When the trader expresses an opinion to others, the trader then has a vested interest in that opinion being right. It reflects on his intelligence and expertise as a trader. That bias can influence decisions about buying or selling. When a position deteriorates, the trader might be more inclined to “hold and hope” rather than sell. If his opinion had not been aired publicly, he might sell more quickly.

Our own traders know that the most consistently profitable traders are those who have learned to live in the present. The trader should be focusing on “what is” rather than what he or she thinks “ought to be.” Market conditions are constantly changing. A trader’s perspective on a stock can change dramatically in a matter of minutes or even seconds. The trader can be more nimble with a mind that is flexible and free from the shackles of ego-satisfying pronouncements.

Let’s assume that the market has just had a sharp decline and that we conclude it is a bull market correction rather than a new bear market. The opinion that the decline is only a bull market correction has nothing to do with how we trade. We do not invest with the notion that the market is about to rise because we believe it is, after all, a bull market. Instead, we focus on what the primary trend is right now. For us, the primary trend is currently down, and it will remain down until it becomes flat or until it is no longer down, and it will remain in that condition until it changes again. The primary trend is the trend that is most important to your investment time-horizon for a particular investment. For example, if you are looking to capture the gain a stock makes in a week, then the fact that its 200-day moving average is declining may not be particularly important to you. However, a declining 20-day average could be very important. If the 200-day average is declining but the 20-day average is rising, then you might buy a stock that gaps above the upper boundary of a trading range on a 100% increase in volume. If you are looking for a gain of 5% or more in a week or two, the fact that the 200-day average is in decline may be irrelevant to you. On the other hand, for a long-term holder a rising 200-day average could be very important. That person might consider it irrelevant that the 10-day average is declining.

Our own traders tend to use the 50-day moving average as an indicator of the general direction of the market. Within the context of that direction, there may be counter-currents. For example, we may have a declining 50-day average but a 20-day average that has started to rise. If the position we are considering is likely to be closed out in a week, then we may decide that the current trend is on our side. What we believe about the ultimate direction of the market is not important, nor is it relevant to what we do. What the market is doing right now with regard to the investment time-horizon for the stock under consideration is very important. Always invest with regard to the current context. Crystal balls are cloudy, sometimes deceptive, and always irrelevant when planning a trade.

Like most aspects of running your accounting practice, your marketing will be most successful if you have a plan. And as you develop or review your accounting marketing plan, maintain focus on both long-term strategies and short-term tactics.

To better illustrate the difference, here is Merriam-Webster’s definitions of strategy and tactics:

strat•e•gy
a: a careful plan or method: a clever stratagem
b: the art of devising or employing plans or stratagems toward a goal

tac•tic
a: device for accomplishing an end

A marketing strategy looks at the big, long-term picture and uses various tactics in its execution. As the owner of an accounting practice, you need to focus on both. As owner and president of a newsletter marketing company for 29 years, I can tell you from experience that success comes from maintaining a solid marketing strategy while constantly evaluating tactics.

To use my own company’s marketing plan as an example, we maintain a Web site with new blog posts several times a week. That is not a strategy; it is a tactic that is part of our strategy, which is to cultivate readers and build trust in our newsletter marketing brand. We might decide next year that a blog is not the most effective tactic to accomplish this strategy and shift our efforts in a new direction. Indeed, we have shifted tactics in recent years. We once relied chiefly on direct mail. Today, with new technologies, we market with a combination of direct mail, blogging, social media and e-mail marketing. But the long-term strategy remains the same.

Now let’s use your accounting practice as an example. Your overall strategy should be to maintain communication with your clients, remind them of the range of services you provide and subtly encourage them to call you throughout the year, not just at tax time. This strategy would have been a valid one 25 years ago. And, regardless of what new technology brings us, it will likely still be a valid strategy 25 years from now.

Your tactics, however, may change over the years. Just like our company, you may have relied on communications through old-fashioned “snail mail”-most likely in the form of a monthly client newsletter. Today, that newsletter marketing program remains a valuable marketing tactic. In fact, with fewer and fewer pieces of mail being sent, a paper newsletter may stand out more, making it even more valuable than it was in the past. But you may also choose to employ an e-mail newsletter, a blog or a Facebook page to maintain contact with your clients.

It’s important to reevaluate your tactics often. People change, technology changes and you should be flexible enough to respond to those changes. Know which tactics bring in new revenue and which tactics don’t.

But it’s also important not to lose sight of your overall strategy, and this is what professionals often forget. Know why you’re employing certain tactics and how each tactic fits into your overall strategy.

A solid marketing program for your accounting practice will focus on both strategy and tactics. Never lose sight of your overall goal, and evaluate your tactics frequently.

Are you looking for network marketing training?

If you are then pat yourself on the back.

You are one of the rare people who get involved with network marketing. Most people get started and don’t do anything or try to learn anything and then say it doesn’t work.

But if you are absolutely serious about building your business and taking it to the next level then building a solid foundation with proven MLM network marketing training is absolutely critical.

You need to learn what to do and how to do it. Then you need to take consistent action over an extended period of time and your success will be almost guaranteed. However, you have to do the work.

You have a choice. You can treat your business like a hobby and most likely all it is going to do is cost you money and time. Or you can treat your business like a business and guess what? It will pay you like a business!

What Are The Types Of Network Marketing Training

When you think about “MLM network marketing training” there is old school training and new school training.

To tell you the truth both ways work but what if we can take the best from each way and develop a new “hybrid” way that is actually proving to produce fast results.

When I first got started in network marketing I was told the best way to build my business was face-to-face or belly-to-belly. I was trained to do a four step process.

Write down a list of 100 to 250 names of people I know
Talk to each person either by phone or in person to share your business
Follow up with each person and invite them to do a three-way call with an upline leader
Then invite them to some kind of a local event if they are available
There are many different kind of events that you will see or hear of in this kind of network marketing training. There are home meetings, private business receptions, a weekly or monthly “Super Saturday”, and of course your companies annual convention.

This method absolutely works!

Building a network marketing business that makes money is all about building relationships and developing leaders. And the most powerful way to make this happen is off line and belly-to-belly.

Hosting opportunity meetings is also very easy for anyone and everyone to get started right away with very little training. So this old-school model is a great way to get started. This have been proven to be very powerful and profitable over the years.

New School Network Marketing Training
New school MLM network marketing training is a little different. You use the internet, social media and mass communication to build your business.

One of the basic ideas is to put up a lead capture page or another kind of enticing offer and direct traffic or people to the offer. By doing this correctly you will generate leads from what is called a cold market and then process them in the same way.

Approach lead by phone, email or direct mail
Guide prospect to review a simple presentation
Follow up to collect a decision
The biggest challenge to this model is generating enough targeted traffic to your web site or blog.

You can post “ads” on social media sites like Facebook and Twitter but this only works short term. In the long term you will be tagged as a spammer and risk getting your accounts shut down.

You can also use “paid advertising” models like Google PPC, Facebook Ads, and YouTube Promoted Videos. The biggest downside of this is one of cost and return on investment. Do it right (spend less than you are earning) and you can build a profitable business fast. Do it wrong (spend more than you are making) and you won’t be able to stay in the game long enough to produce a result.
MLM Network Marketing Training
I have learned to use a combination of both old-school and new school network marketing training concepts to build a very profitable MLM business.

I still do many of the old-school network marketing training concepts. I go out of my way to meet people and I still share my business with them. However, what I do online is totally different.

Instead of posting links to my business seeking out people who were looking for an opportunity or people looking to start a home-based business. I started leading with tips, tools, and network marketing training designed to help those who are currently struggling to build a business.

I started promoting and leading with an online MLM lead generation system called My Lead System Pro which is really designed to help frustrated marketers who have gone through their warm market list and have not had any success trying to connect with people on the internet.

So here is how My Lead System Pro works:

You find what tools and training struggling network marketers are looking for
You use valuable content to help guide people in the right direction
Many of these people will then purchase systems or tool that you offer and you will get paid
You follow up with these people and build a relationship
Then you show them your primary business when the timing is right
It’s a simple 5-step network marketing training process that really works. This model not only generates leads but will create cash flow and helps you sponsor more people in your business fast.

Take a look and I’m pretty sure you will be surprised at how easy it is to create a full time income while working in your spare time.